Editing

Editing with Adobe Premiere proved to be a challenging task and I probably would have preferred to use something like i-Movie however, I felt that I should attempt something new and that after experimenting I will have increased my knowledge about the software. The arrangement of the clips flow nicely with the initial storyboard and with a few more small additions. The only major problem is that the playback of the film lags quite a bit and I hope that its not because of the quality of the clips but rather the program and that it will resolve itself once I export the film.

However, the soundtrack goes well with the film and certain beats sync with some of the movements which make the film form together nicely. My final piece of editing is adding relevant text such as the title and the end title including the Nokia logo. Challenges I found with this task was to find a suitable font that is a close match to the font Nokia uses. Very standard, plain font yet it is crucial that they have some resemblance or else it won't look right.

 < from my advert


below are example from the real Nokia adverts

I added some text snearer to the end to keep it interesting and to reinforce the focus of the colour-changing tiles. I animated them a little by simply changing the colours of the words again to link it back to the coloured tiles. It made the advert seem much more vibrant.