Friday, 25 October 2013
Going back to the drawing board
After reviewing the video that I made I have decided that I want to use a different brand. I want to keep the video idea and style of filming, however I feel I should change up some scenes to make it look like a better advertisement. I'm discarding the fashion route and going for a technology one.
Experimental video
To see whether I was on the right track with my ideas I decided to create a quick video with my phone to test out the shots I wanted to use. I used anything that I could find to help prop my phone in place and then I used Movie Maker to quickly edit the clips.
The filming and editing is very amateur however it allows me to make decisions about what will work and what is relevant or not.
I used my story board and script to help guide me
The soundtrack is taken from the previous video that I posted just for the purpose of my experiment.
There are some aspects that I feel I should change and after making this video I can make better decisions on what will be relevant to my piece.
Hopefully once all my ideas are clear then I will be able to use better equipment and editing software
The filming and editing is very amateur however it allows me to make decisions about what will work and what is relevant or not.
I used my story board and script to help guide me
The soundtrack is taken from the previous video that I posted just for the purpose of my experiment.
There are some aspects that I feel I should change and after making this video I can make better decisions on what will be relevant to my piece.
Hopefully once all my ideas are clear then I will be able to use better equipment and editing software
My assignment idea + planning
I have finally come to a decision on what my film assignment will be about.
I will be doing a "Monday Minute" style of video where it will feature items from clothing brand, H&M.(Subject to change)
This will be a lookbook style of advertisement in an average setting meaning that the audience will be able to relate. The intended audience are females between the ages 17-30 to indicate that this fashion brand is stylish, sophisticated yet still 'youth' trendy in a grown up way.
In industry this would be a set up for a series of videos where there would be different scenarios and characters each time, also the audience would be able to participate through social media by uploading their own style/outfit pictures. (using hash tags #MondayMinuteHM)
This is a great way of using social media to bring in more attention to the brand and to create a sense of belonging to the customers.
The main forms of digital media that I will be using is film and text. There are possibilities for the use of stop motion animation as well. It is also most likely that there will be no voice-over, instead I will just include a soundtrack and some sound effects.
I will be doing a "Monday Minute" style of video where it will feature items from clothing brand, H&M.(Subject to change)
This will be a lookbook style of advertisement in an average setting meaning that the audience will be able to relate. The intended audience are females between the ages 17-30 to indicate that this fashion brand is stylish, sophisticated yet still 'youth' trendy in a grown up way.
In industry this would be a set up for a series of videos where there would be different scenarios and characters each time, also the audience would be able to participate through social media by uploading their own style/outfit pictures. (using hash tags #MondayMinuteHM)
This is a great way of using social media to bring in more attention to the brand and to create a sense of belonging to the customers.
The main forms of digital media that I will be using is film and text. There are possibilities for the use of stop motion animation as well. It is also most likely that there will be no voice-over, instead I will just include a soundtrack and some sound effects.
Thursday, 24 October 2013
Stop motion animation!
I had a go at creating a stop motion clip. I may decide to include this type of media in my assignment.
As well as it being stop motion, I turned it into a GIF so it plays continuously!
As well as it being stop motion, I turned it into a GIF so it plays continuously!
Monday, 21 October 2013
Inspiration video
I'm subscribed to the Youtuber, Clare, and her latest video gave me major inspiration for this assignment!!
I'm thinking to go down the product placement/marketing route for my film and maybe highlight my favourite brands or even just picking one brand whose products/items that I own a lot of and doing a sort of advertisement for them (for example, a lookbook for H&M?)
I'm thinking to go down the product placement/marketing route for my film and maybe highlight my favourite brands or even just picking one brand whose products/items that I own a lot of and doing a sort of advertisement for them (for example, a lookbook for H&M?)
TASK CHECK LIST
7TH NOV - SCRIPT
14TH NOV - STORYBOARD
CONTINUOUS - PRODUCTION BLOG TO BE UPDATED WEEKLY
13TH DEC - ACADEMIC REPORT
13TH DEC - THE FINAL MOVIE
14TH NOV - STORYBOARD
CONTINUOUS - PRODUCTION BLOG TO BE UPDATED WEEKLY
13TH DEC - ACADEMIC REPORT
13TH DEC - THE FINAL MOVIE
About the assignment
We are to create and short mixed media movie artifact. It may be a news documentary or a piece of advertisement.
Movie must contain at least 2 types of media:
2D ANIMATION
3D ANIMATION
FILM/VIDEO
KINETIC TYPOGRAPHY (ANIMATED TEXT)
A soundtrack or voice-over must also be included.
Movie must contain at least 2 types of media:
2D ANIMATION
3D ANIMATION
FILM/VIDEO
KINETIC TYPOGRAPHY (ANIMATED TEXT)
A soundtrack or voice-over must also be included.
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